I think most people would say that I would be crazy to open a coffee shop down the street from a Starbucks. I think it all depends on whether or not I provided you with the VIP (very important person) treatment. If my shop provided you with great coffee, tea, edibles and an amazing ambiance that included great Wi-Fi, I would be doing what Starbucks and every other coffee shop does.But if I remember your name, your order every time you came in, or saved you the last of my red velvet cupcakes filled with Cool Whip and topped with dark chocolate that I know you love so much, I think you would choose to come to my coffee shop for that extra bit of attention and great service. You would also come in because you would see that I am doing what I love.
Our society is moving away from mass distribution to niche markets. If you have something to sell that is unique, provides individual attention and service, you are a winner. There are seven billion people to serve and are yours for the taking if you plan it right. You don't need to sell or provide for all seven billion. That is the really great thing about our globally interconnected economy. My cupcake could be for a customer who lives in Vancouver, Paris, Hawaii or anywhere in-between. I can choose where I want to sell and personalize my product and/or service accordingly.
Did you know that there are over one million different items for sale in New York City alone? That's enough to scare anyone into thinking, "I cant compete with that."
But here is the real truth, why do you have to compete with that at all?
Entrepreneurs follow their passion and do what they love. Their goal is to do the best they can for their customers.
So whether you are considering entering into a business or deciding which business to use, see what the VIP treatment is may be all the difference.
Tell me, when was the last time you had "VIP" service at a business? How did it make you feel? Or, how about when you were treated less than you deserved? How loyal are you going to be to that business now? Or are your fingers typing away on the Internet telling everyone how terrible they were? Would love to hear your experience.