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By Benetrends • May 29, 2014

International Franchise Association Visits Benetrends

From Left: Dallas Kerley |Benetrends Chief Development Officer, Scott Lehr, CFE | IFA Vice President, Development and Member Services, Leonard Fischer, Esquire|Benetrends Founder & Chairman of the Board, Steve Caldeira I IFA President, Rocco Fiorentino, Benetrends CEO.

The IFA is the worlds oldest and largest organization representing franchises. They provide information to all members on franchise development, national and state policies, international expansion, financial management, franchisor and franchisee relations, and many other topics important to the industry.

On May 30th,Steve Caldeira, President of the IFA and Scott Lehr, CFE Vice President of Development and Member Services, visited Benetrends’ headquarters in North Wales, Pennsylvania to tour the facilities and meet with Benetrends Executives to finalize a marketing agreement to promote Benetrends full suite of financial products to the franchise industry.

The IFA works collectively to address regulations, legislation, and policies that threaten the business environment for the industry. The IFA provides members exclusive networking and educational opportunities to help you succeed. The programs, conferences, and marketing opportunities the association offers are designed to help you grow your franchise system and operate under the highest standards.

As a member, you receive free web site and directory listings and significant discounts on web site and publication advertising and exhibitor rates. IFA hosts the top lead-generating web site in the industry. With more than 120,000 unique visitors a month, www.franchise.org provides members access to top quality leads. The semi-annual Franchise Opportunities Guide is a members only directory that reaches more than 220,000 franchise prospects. IFA-sponsored franchise expositions provide additional opportunities to reach prospects.

Throughout the year, IFA hosts leading educational programs and seminars to help members keep abreast of growing trends, legal issues and topics, franchise development tips, relationship building and much more.

  • Online resources and monthly webinars help members connect with the latest news, information, and strategies.
  • The IFA Annual Convention provides four days of education and interaction with your colleagues from around the world. Prominent keynote speakers, roundtable discussions, and an extensive exhibit hall round out one of the franchising industrys premier annual events.
  • The annual Legal Symposium and semi-annual International Symposiums provide resources to assist with legal developments, trends and global business expansion.
  • The IFA Franchise Development Seminars help members attract and recruit quality franchise candidates.

IFA-sponsored franchise Expositions throughout the year provide additional networking and educational opportunities.