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By Benetrends • December 26, 2014

Feature Franchise: Menchies

Menchie’s CEO, Amit Kleinberger, gets up close and personal with his employees as the most recent guest on Undercover Boss, on CBS on October 25.

For the Menchie’s CEO, the ground-level experience revolved around testing the Menchie’s mission to make people smile. “We have a guest care platform, which is our customer service component, which we believe is one of our key differentiators between who we are and other brands,” he says. “It’s about the greeting, the design, the warmth of our locations, how inviting they are, etc.”

Menchie’s started out as a single store in Southern California and has evolved into a global presence that is synonymous with good times. Children are drawn to our swirly, froyo-hatted mascot Menchie and his Sweet Friends, and families are attracted to the laid-back, relaxing and welcoming atmosphere

About Menchies

Menchies creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Placing a focus on people and community before commerce, Menchies franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary portfolio of frozen yogurt, Menchies guests create their own unique combinations. Menchies has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are more than 275 locations open in the United States, Canada,Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchies expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit