To strengthen its commitment to community service and volunteering, the Benetrends Executive team supported the volunteer efforts at Camp Little Rock, a tri-state area facility day camp for the blind or visually impaired. Together Benetrends and The Little Rock Foundation are aligned around the commitment to create awareness and support the efforts in expanding education and service to the blind and visually impaired.
This year’s camp took place on August 20th through August 24th, 2012, on the grounds of YMCA Camp Ockanickon in Medford, New Jersey. The camp was fully staffed by The Little Rock Foundation staff members and Benetrends staff volunteers. Camp Little Rock hosted opportunities to over fifty blind, visually impaired and disabled children for a full camp experience including hiking, boating, fishing, swimming, horseback riding, low ropes course, talent show, arts and crafts, rock climbing and many other camp related activities.
The Little Rock Foundation was formed in 1997 and named for Rocco Fiorentino, 15 years old, who has been recently honored with the American Foundation for the Blind’s (AFB) prestigious Helen Keller Achievement Award. Rocco was born four months premature and is blind due to retinopathy of prematurity. As the Ambassador of The Little Rock Foundation, he serves as an educator and lobbyist, dedicated to Braille services and education in the State of New Jersey. He is the inspiration behind the nationwide campaign, “Blindness Awareness Month,” signed into law in 2009 and recognized in 44 states across the country. The Little Rock Foundation has two fully staffed Little Rock Family Resource Centers, one in Wills Eye Hospital and the other Children’s Hospital of Philadelphia. They also host a number of events throughout the year. The Little Rock Foundation is a 100% volunteer non-profit organization 501(c)3. For further information, or if you would like to make a tax deductible contribution, please write to The Little Rock Foundation P.O. Box 138, Voorhees, NJ 08043.