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By Benetrends • June 2, 2015

Benetrends President and CEO, Rocco Fiorentino to Moderate Franchise Development Seminar in Washington, D.C.

Rocco Fiorentino, President and CEO of Benetrends Financial, was selected to serve as moderator of the upcoming IFA (International Franchise Association) Franchise Development Seminar taking place on Thursday, June 4, 2015 in Washington, D.C. The Franchise Development Seminar brings together some of the industrys top leaders and experts for a discussion on the latest trends and advancements.

Fiorentino will be joined at the conference by these featured speakers and experts:

  • Ed Kelley, CEO, The Burger Joint (Keynote Speaker)
  • Aaron Goldberg, VP of Development, Zips Dry Cleaning (Lead Generation)
  • Mike Cline, Franchise Development, Image 36o (Validation)
  • FranConnect & Client (Digital Marketing & New Technologies)
  • Marissa Faunce, Partner, Plave Koch PLC, and Iric Wexler, Vice President, Development, The Cleaning Authority (Legal Discussion)
  • Rosemarie Hartnett, President, Abrakadoodle (Million Dollar Idea Hour)
  • The program is specifically designed for franchise development professionals looking to boost their franchise system development and candidate recruitment programs.


    For more information, visit: Franchise Development Seminar Event for more information.